FertilityDost Heralded As Disrupting The $775 Million IVF Market by IndianWeb2

Samiksha Jain of IndianWeb2 published about our budding startup and the positive social ripples that it is causing to make society a better place to live in. FertilityDost was covered in the online magazine’s startup section. It applauded our venture for being on the patient side and helping them save time, cost and harassment during the treatment cycle by facilitating better management. A $775 million IVF market needs a fresh approach and improved alignment.

Excerpt from the published article: Fertility Dost,

is an online platform that facilitates couples to brave infertility with support and knowledge. They hold hand, facilitate right guidance so that couples can take good decisions and stay away from misleading advertisements and fraud clinics, answer their queries by connecting them to experts, keep them motivated throughout this tough phase of life, reinforcing their strength and hope and enable them to fight with society’s stereotypes and prejudices.

“FertilityDost fills the need to handhold a patient through the journey and bring everything under one portal to save time, cost and harassment. The social impact that we can create is huge leading empowerment of women. Also, the IVF market currently is unregulated, unorganized and not transparent. We aim to digitize atleast 10% of this market,” says Gitanjali.

FertilityDost aims to build a complete ecosystem for infertility patients making support and knowledge accessible so that they can stay informed. There are many pain points in the journey of an infertility patients and FertilityDost wishes to handhold at each stage, guide and provide services that can alleviate the ignorance and discomfort faced.

Currently, for Gitanjali the challenge is to find the right fit team where she is struggling.

Providing Emotional Connect

Startup is a patient-provider platform exclusively for the infertility and IVF patients. FertilityDost provides handholding for patients with care, support, information and ancillary preparatory services.“Our patient base is approx 5000. We conduct around 5 awareness campaigns and talks

per month. We are focused on building a community right now. We plan to leverage this power soon,” says Gitanjali. Competing with startup like Practo, Gitajali says, “Though they are just listing and there is no emotional connect with patients. Our differentiation point is our community building, content and accessibility of all information in one portal.”

Future Plans:

Gitanjali believes that by using artificial intelligence (AI) as a tool can to do predictive analysis and serve the patients better in customized environment. Currently been incubated at IIT Delhi under their WEE program ( Women empowerment entrepreneurship), Gitanjali is looking to raise Rs 50 lakhs. Being India as their core focus, inFertilityDost get a lot of traffic from metros especially Bengaluru, Gurgaon and Delhi. Startup plans to expand its geographical reach to Tier 2 and Tier 3 cities where treatment information is hardly available.

“Egg and sperm donation market is marred with irregularities that often lead to violation of government rules. Often, samples are passed without proper medical testing leading to occurrence of genetic and other problems in IVF children at a later stage. We aim to bring pre-tested and verified samples to the market. We will take this awareness among corporate to help them balance their biological clock and career better with options of freezing,” concludes Gitanjali.

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